The convenience enjoyed by one while shopping online is one of the top reasons many now adopt the attitude of shopping online despite having hang ups about it.
Students make up a large percentage of persons that shop online, and it has been observed on UK.collected.reviews, that positive reviews about buying online left by online shoppers has shaped the stance of many concerning online shopping.
Below are the effects of a convenient online shopping as experienced by students:
Availability and Access:
The comfort afforded one when they shop online is one of the major factors considered by consumers, especially student consumers, before they decide to shop at an online store. This ‘comfort’ is not exclusive to the way by which the consumer is communicated to by the seller or service provider, but also includes the layout of the website or online store application. The ease in navigating the products available, as well as the design adopted in the site all play a huge role in determining for a student shopper, whether said online shop is in fact one convenient.
Service Quality:
While a large percentage of the order process may not involve a direct communication with the store owner or attendants as is popular in physical stores, interaction may still be had, and where a consumer is not satisfied with the relations, may on such basis, decide not to purchase from such store. The perception held by a consumer is largely responsible for purchases made on an online store, especially as there are several other online shops with claims of providing the same product or service. It is the reason why special attention must be paid to ensure the consumer visits the online store and leaves with a positive perception, as it is only then it is clear that convenience was really had because it may encourage further patronage.
Transaction Convenience:
Where the mode of ensuring payment in an online store is one lengthy and burdensome, ease is no more being enjoyed, and several consumers, especially students, have been known to abandon said purchases. The latest technologies that promote ease in ensuring transactions should be explored and adopted by online stores, because where not, would affect the convenience sought by shoppers that decide to go the online route.
Efficiency and Privacy:
Shopping in physical stores is not at all private, even when means have been adopted by the shop owners to ensure privacy. There will be other consumers hoping to purchase said product, and as a result, complete privacy is not ensured. Efficiency is also a problem because situations may come into play where one has to wait to be attended to while shopping, and then, while paying. This has been largely combated by online shops, where privacy is ensured during shopping and when the items are to be delivered, all in an efficient, stress free manner.
Students, a good percentage of them belonging to the Generation where technology has flourished, continue to explore means by which ease may be enjoyed in their day to day activities. It is why their shopping is mostly done online, with the mindset to only purchase from a store when there is ease to be had.